Caffé Ritazza

SSP needed to launch a new brand platform to reposition Caffé Ritazza as authentic coffee aficionados. I helped developed the concept based around ‘The Art of Great Coffee’ to promote their new approach to first-class barista training with ‘latte art’, new products including the ‘flat white’ and ‘afternoon coffee collection’; in-store, POS, packaging and online - rolling out internationally across 200 cafés in 20 countries.