Free The Fun

While working in the brand team at Three I was tasked with creating a visual toolkit that best represented our new internal brand purpose. Using the tagline "The freedom to explore, experience, and be more" as a starting point for the creatve idea, I used references of exploration and quirky and fun images to sell the idea. This was installed at all our offices across England as well as our India call centres, along with brand books, merchandise and digital assets.