The Instant Noodle Museum

The Instant Noodle Museum in Osaka, Japan were looking for a way to become the destination of choice. They required a new identity to boost footfall and make them stand out from the competition. I wanted to create a contemporary look and feel to showcase the museum’s funky, interactive and educational qualities that would position the museum as the region’s leading attraction.

Noodles are the cornerstone of Asian cuisine, therefore, it was important the product was treated with respect. I settled on a fun and sophisticated concept that celebrates the history of the humble instant noodle in a modern and contemporary way. The new identity was built around four ‘noodly’ icons, a product inspired colour palette and a playful tone of voice.