SF.x LOGO ANIMATION

SF.x hybrid label - logo animation

http://s-f-x.space/SFX is a hybrid label developing and releasing objects and experiences across various mediums.

I processed the SF.x logo designed by Ciaran Birch, using an iterative algorithm for random sections removal and image inpainting. The idea was expanding the main logo design into a variable dynamic identity.

This reflects the creative concept of the hybrid label and the idea of hybrid outputs release, as well as its focus on criss-crossing collaborative trans-media.

The logo animation, on Zoë Mc Pherson sound design, is created by sorting and sequencing the images rendered by the graphic manipulation system.

Logo Design: Ciaran Birch

Motion Graphics: Alessandra Leone

Sound: Zoë Mc Pherson