"Tears" - BEKA
Devon Kuziw directs an uplifting promo for Beka.
In the video for Tears, we see a man witness liberation on the dance floor, transitioning from fear to freedom under the effervescent dancefloor lights.
BEKA is a shining light in the concept; a whirlwind of high-energy with an unmistakeable presence. The disco dancefloor vibes carry through to every element, from the styling to makeup and location, and the entire video feels very well put together and thought through - and definitely worth a replay or two.
Rob Ulitski - 21st Mar 2023 - Promonews
