Tears - BEKA
Devon Kuziw directs an uplifting promo for Beka.
In the video for Tears, we see a man witness liberation on the dance floor, transitioning from fear to freedom under the effervescent dancefloor lights.
BEKA is a shining light in the concept; a whirlwind of high-energy with an unmistakeable presence. The disco dance-floor vibes carry through to every element, from the styling to makeup and location, and the entire video feels very well put together and thought through - and definitely worth a replay or two.
Rob Ulitski - 21st Mar 2023 - Promonews
