Aacacia — Self Titled EP Visual Identity
For Aacacia's debut self-titled EP, I developed a cohesive suite of artwork, promotional materials, and visualizers that embody the project's introspective and mystical themes. Central to the concept was crafting individual logos for each track, inspired by the Minor Arcana tarot cards. These logos not only reflected the essence of each song's narrative but also served as a creative numbering system for the tracklist.
The EP's journey as a whole was represented through The Wheel from the Major Arcana—a powerful symbol of cycles, transformation, and the passage of time—anchoring the visual identity of the project.
The visuals were elevated further with audio-reactive motion design, expertly programmed by Rachel Neser, adding dynamic energy that responds to the music.