Drax Project & Fetty Wap — Firefly

Creative Direction & Art Direction: Sean Victor Walker
Graphic Design:  Sean Victor Walker
Photography: Matt Beachem

Tasked by the artist to create a series of single covers that would lead into an album release, we conceptualised a visual language based on high performance cars of the 1990s. We crafted unique logos for each song and it's defining factors such as key and BPM, the same way these timeless cars would bring emphasis to their performance aspects by creating badges for their defining charecteristics.

Ultimately these would come together to subtly reflect the narrative of the album as a road trip classic, travelling along sunny shores, with a hint towards luxury for those in the know.

The concept for the subsequent album eventually changed amidst the climate of international COVID-19 restrictions, with this single being the only fully realised vision of the concept.