Director | Music + Culture | NME / IBM / McLaren / Disney+

I shoot and direct music-driven visual work that sits between culture and commerce;  built to feel authentic, cinematic and impossible to ignore.

My work spans music, editorial and brand storytelling; with projects for platforms like NME and campaigns for global clients including IBM, McLaren and Disney+. That mix means I understand both sides of the industry: the raw energy of artist-led content and the precision required to deliver at a high production level.

I specialise in translating sound into visual identity, whether that’s performance-led, narrative-driven or something more experimental. From live energy to crafted cinematic worlds, I focus on creating work that feels connected to the artist, not just wrapped around them.

I also run full production end-to-end, bringing the right crew, scale and creative approach to match the ambition of the project, without losing the edge that makes music content work.

If you’re looking for someone who understands both the culture and the craft, and can deliver something that actually stands out in a saturated space,  let’s talk!