Apps & Games 🎮
Snakehips AR Filter Game Level #2
We've produced two filter games for Snakehips' track 'Lie For You' featuring Jess Glynne, A Boogie Wit Da Hoodie and Davido. This filter is the second level. The game is based on the video for the track which features and epic car chase. The aim of the game is for the user to move their heads left and right in order to steer the car and collect coins. The user needs to score ten points in order to continue playing and move on to the next section. You can play the game here: https://www.instagram.com/ar/…
OnePlus Phone Piano
OnePlus needed a way to make some noise about their new handset; the 7T Pro.So we built a piano out of 7T Pros and toured it across 6 European cities.
Not only did we have to build a piano but design and create a custom mobile application and server-side web application to create the smooth sounds.
Covert developed the custom application which transformed the 17 lone handsets into a completely unique instrument. Even a .5 of a second input delay would be noticeable to the untrained ear. So attention to detail was essential.
Apps and games for by WeAreCovert
To promote Universal’s film The Green Room, we created a web based, interactive social game. Integrated with Facebook and Twitter, users sign in with their friends and pit themselves against “the green room”. After selecting friends, the timer begins and they have 60 seconds to escape by answering questions correctly. Wrong choices would see users killed in harrowing ways: maybe mauled by a dog or hit with Patrick Stewart’s bat! The ones lucky enough to survive could unlock an early viewing of the trailer.
Whatever the result, users could share how long they lasted socially to increase engagement and reach. Both the site and social metrics were then tracked and fed back to brand, whilst artwork key visuals were carried across the digital and ATL campaign to ensure continuity.
Apps and games for by GravitasStudio
MTV, in conjunction with Renegade Pictures, made the decision to bring the TV phenomenon, Catfish, to the UK. our team were tasked with creating a campaign to spread awareness for the show and develop a creative way of finding people who may be speaking to a ‘CatFish’ themselves. We created the CatFish-O-Meter. A fun, online campaign that was created to target the show's demographic via the platform they were most accustomed to, social media. We used Facebook to present individuals, who had shown an interest in online dating and matchmaking sites, the CatFish-O-Meter app, which was able to determine the chances they were speaking to a CatFish through a series of questions. Those deemed to have a high chance of being ‘CatFished’ were then able to ask MTV for help in finding out the truth and apply for the show.COVID fan community microsite for Larkins
As part of the wider release campaign for their latest release “Are We Having Any Fun Yet?”, label Good Soldier approached us to create a simple microsite that could engage fans. We created a microsite allowing fans to leave messages and thoughts in relation to their mood, and the release title as a question, all created to help create community feeling amidst the early days of the COVID pandemic. For the back-end we created a simple moderation platform to enable both the band and label to monitor fan messages, and publish them.
In the words of the band, Larkins:
"We wanted to create a platform for people to safely express their thoughts on when they’re asked the question ‘Are We Having Any Fun Yet?’ ❣️ This website is about sharing stuff that you might not want to in person. It’s also about celebrating thoughts and ideas that we might not always appreciate. Most importantly, it’s about understanding that we all have stuff in common.We wanna watch this platform change, adapt and evolve into something really fucking important. Please post responsibly. All the love in the world xxx"
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