The Weeknd Merch Pack

For this project I designed the entire album concept around the theme of the familiar childhood game “she loves me, she loves me not” because love can be found ephemeral when it is based on sheer lust and not genuine sentiments.

To advance this theme, I took photographs of original models from previous photoshoots which I edited, printed, and ripped into individual pieces to produce a collage. Once I collaged the fragments, I scanned and refined the images to use as one of the two posters that the consumer could choose from when purchasing the merch pack. From there I collected a few printouts of the poster and applied a die-cutter to die-cut paper rose buds utilized to form a paper rose embodying the flower used for the “she loves me, she loves me not” theme. With this rose, I took photos to apply on the jacket of the album and on the T-shirt design. For the CD slip, I used an origami technique to form a heart shape foldable wrap that holds the CD that’s stored into the album case. Within this final merch pack, the purchaser would receive a creative album, t-shirt design, and a preference of one of two posters.