Website for by WeAreCovert

The Jaguar Land Rover Magenta portal required a refresh to

bring its UX and UI in line with JLR’s other brand offerings.

The user journey was key for this project. A seamless transition from front-page to portal

within the 3-click rule, whilst retaining easily navigable resource repositories.

Card-sorting throughout the wire-framing process allowed us to ensure the correct

information was cascaded.

Pushing forwards into 2019, the front-end has been rolled out across the Magenta sites. As the brand rollout completes across the portal’s various sections, we’re proud to continue to provide on-brand assets.