RWL fitness brand, website and app

When fitness platform RWL, led by influencers Lucy Mecklenburgh and Frankie Bridge approached me, they were struggling with brand awareness after changing their name and didn't have an identity that resonated with it's audience or stood out in an increasingly crowded market.

To help get their brand back on track and propel it forward, we ran Messaging House workshops to refine their positioning, redesigned the logo and expanded it to a system that encapsulates the companies many offerings. We then scaled it out to comprehensive brand guidelines, a brand new website and complete app redesign.