Sovereign Tourism

The Brief

Sovereign Tourism are a premier B2B tour operator with an outstanding history of 46 years at the top of their game. To continue this performance for at least another 5 decades they spoke to us at Biff to redesign and develop their website as a destination calling card for clients old and new.

The Solution

The first thing we needed to address was the UX and data structure. We assessed the existing site and discussed in depth with the client what they wanted to keep and what they wanted to review and / or remove, so we cleaned up the data and created a simple and effective site map to ensure the designs fit well within a refined structure.

We thought the formality of the original site belied the real fun and friendly atmosphere we experienced when visiting the company, and as we got to know them, we realised that the biggest selling point of them is the people and the processes they bring to their industry and market, so we wanted to push this front-and-centre to the website. The homepage, therefore, begins with their philosophy, and we developed eye-catching and punchy headers to promote these and the core services they offer.

After positive discussions we agreed that WordPress would be the best tool to achieve this and also a superb and very user-friendly CMS to help the client keep the site up-to-date with ease and simplicity. We created simple easy-to-use training documentation and sat down with the client to ensure they were comfortable making any edits they required, standardising images and also integrating their newsletter meaning new customers could sign-up and instantly be added to the email lists for approval. We re-templated a couple of Newsletter designs and added those to help sovereign really create the re-brand impact they need to help them remain at the top of bespoke B2B for the next 46 years and more!