Logo rebrand and merch launch for London duo WAHL

I recreated the logo for London duo WAHL to reflect their new direction. The brief was to create something androgynous and skate-aestehtic inspired, for use online but also to be applied to a new line of merch. I had great fun working with typographic themes to built a new logo based upon characters and the symbolism of "two". We explored different angles that would reflect the duo being more than the sum of their parts, whilst also still representing the two members all the same. This included the use of infinity, ampersands, doubling symbols into pairs and an overall aesthetic of symmetry and balance as if one always reflected the other. I took inspiration from skateboarding street aesthetics and Japanese typographic design, knitting together a new universe of symbols in a colour pallette ready for social media as much as it was for print.