THE STING

Small Manchester brand ‘Clints’ approached us when looking to launch their new shoe. Needing an array of media assets to satisfy their consumers appetite, OH GOSH delivered a collection of high quality images and a short commercial for the shoe’s launch. Using the commercial to generate interest in the upcoming release, the shoe sold out within a matter of hours.

‘The Sting’ campaign creative was conceptualised around the colour-way of the shoe itself. With the striking black and yellow colours, in combination with their Manchester base (symbol of the bee), it only made sense to devise a concept around bee’s. Since the bee theme has been used many times, the concept aimed to distinguish itself using a dark tonality, contrasting with the common ‘buzzing bee’ connotations. The resulting deliverables were dark and horror-esque, standing boldly apart from the vast landscape of ‘streetwear’ marketing materials.

A small crew and minimum setup was essential for health and safety reasons (there were a lot of bee’s). The shoot wrapped within a half day in a local bee farm just outside of the bee farm location in Bolton.

OH GOSH photographer Tim Wasilwa worked with the commercial’s film colourist to ensure a visual consistency across the media assets delivered. The commercial and photos were released alongside the shoe in May of 2021.