'Overshare' Animation

This was an ad campaign created by McCann Australia to encourage teenagers to get vaccinated. The brief was to create something grotesque and eyebrow raising, in order to catch people's attention and stir a conversation. The idea was to show various scenes in a shared house where the disease could be easily transmitted and use ASMR audio to exaggerate the liquid animations. 

The advert gained over a million views in New Zealand and has been nominated for various Pharmaceutical Advertising awards.