Live session for U2 by 2ft4

U2 took over Metropolis Studios in London to conduct TV broadcast interviews and shoot a unique and intimate live acoustic performance of their track Every Breaking Wave from their new album, Songs of Innocence. Within 24 hours of filming, Two Foot Four had delivered ready to air footage for major TV shows in 10 territories, including Australia’s 60 Minutes – a show that goes out to 2.3 million viewers in Australia and New Zealand; Fantastico, the number one TV show on Globo TV and the number one TV network in Brazil and Latin America; and Mezamashi, the biggest show in Japan, which airs on Channel 8.

Thom Wrafter, marketing manager, Universal International, said: “The two main objectives of the day were to facilitate a promotional day for the biggest international TV shows without U2 having to visit each territory separately, and secondly – and this was the biggest element of the day – to deliver a live performance of one of the band’s tracks from their new album.“U2 have never done anything like this before so it was important we had the right production company on board.”

Studio A at Metropolis was transformed into a ‘cozy’ home studio environment with the addition of rugs and some subtle warm lighting.

“The live performance looked amazing. Mark is very creative and extremely reliable and very fast at turning things around and at getting high-res materials delivered to journalists and TV shows,” said Thom.