Creative Direction, Photography, Graphic Design and Video for Swim Deep 'There's A Big Star Outside'

As Creative Director for Swim Deep’s ‘There’s A Big Star Outside’ at Submarine Cat Records in 2024, I directed the aesthetic transformation of the band, aligning their image with a new market positioning. I conceptualized and designed all album and single artwork, including a special UV light-sensitive edition for Blood Records to increase collector appeal. Additionally, I directed and produced all music videos, securing prominent placements on platforms like NME for heightened exposure. I developed a comprehensive suite of promotional materials—from billboards and tour posters to digital assets for Spotify—boosting visibility. Redesigning the band’s logo and launching new merchandise lines reinforced their refreshed brand identity. I also photographed press imagery for Rolling Stone, Le Monde, Dork, and DIY, enhancing media presence while ensuring aesthetic cohesion with the record.