Visual Identity, photography & social content

The Tower Tapes is a dynamic live music platform hosted by Sony Music, showcasing the talents of the moment -both nationally and internationally.

I had the pleasure of shaping its visual identity, from creating a photography plan and shooting the artists to designing playful, analogue-inspired visuals. Using handmade elements like handwritten text, scanned tape, and ripped paper, I crafted a cohesive style that extended to social media assets, invites, and merch. While the logo was pre-existing, I ensured the overall design complemented it seamlessly, enhancing the platform’s unique energy.