Don’t Go by Skrillex, Justin Bieber, and Don Toliver Typography Design

For this project I was tasked with designing the song title, Don't Go, in an edgy and modern, clean yet avant aesthetic. The type design was placed on a black background and used as the primary cover art and key creative element for music videos, social posts, and marketing. 

The design process included 8x initial designs plus two more revised rounds of 4x totalling 16 type concepts for the title, Don't Go. 

Ultimately a design from the initial 8x was agreed upon by all artists and their respective teams and used publicly. 

Image files of the final cover and other usage of the key creative element are attached.