Skip Marley - Slow Down (Animated Video)

Skip Marley and friends hang out all day doing nothing. That was the premise of this video, and they bought it! The song is called Slow Down, and I wanted to create a video that felt like a lazy Saturday afternoon where you and your buds just hang out. Totally blissed.

Skip rides his skateboard, they cruise in a converted jet engine car that spews out good vibes then go to a club and lose their minds.

This was a new venture into character design for me, having mostly worked with motion graphics and avoided characters at all cost. For this video I got the right team behind me to realise the cast. I still have a lot to learn in this department.

I've been watching a lot of cartoons with my two year old and secretly using our quality time together to analyze what makes the good ones so good. I've also always loved anime and grew up on 90s MTV, Nickelodeon and Cartoon Network so this video is a culmination of everything I've gleamed from that.

I was able to draft in my regular collaboration buddy Dan Crossan to art direct this video. He created all the art on the walls, the words and helped with the concept and design. Having him on board added an extra dimension to the video injecting it with a unique look and personality.

Slow Down. Chill out.