Creative direction for SHE by BORN

SHE are an up and coming indie-pop 5-piece with a mature sound. We worked with the band from day one, providing creative direction for all visual elements and an overall aesthetic. We went on to deliver a logo that was incorporated into the bands stage lighting, neon themed EP artwork with individual single variations, band photography, social assets, teaser trailers, and music videos for singles ‘Body Talk’ and ‘Howl’.

‘Body Talk’ is a high concept, narrative driven video, following a couple who are trying to reignite the spark in their stale relationship. It explores whether a fake, synthetic version of love is better than its absence, and if ignorance truly is bliss.

‘Howl’ is a one-shot performance video, interspersed with genuine home video footage that provides a compassionate nod to the songs themes of family, identity, and the void left by those we have lost.