Southside-Solace

A mysterious figure ponders what it means to be a man in 2022, in Giles Edward-N's enigmatic promo for Shadez The Misfit.

The video explores the artist's socio-economic upbringing and life experience, through to his role as guide and mentor as a new father, with a powerful and memorable style.

Shot in high contrast black and white, the video uses conceptual setups to bring the themes to life, with burnt-out highlights and crushed shadows creating a gritty, otherworldly aesthetic. 

The autobiographical piece blends narrative with abstract imagery, representing the uncertainty of the journey ahead, and the newfound responsibility he has been given.