Graphic design for Seth Troxler by essej-studio

Tomorrow Today follows the Art Bar project by DJ Seth Troxler and Absolut Vodka, set in Ibiza. The project featured a range of visual artists, both physical and digital, as well as live DJ sets, food tasting sessions and an Absolut x Seth Troxler curated cocktail menu. The colour scheme follows the tones of the artists work. Pink and Blue hues. The typography combines a modern sans serif with a more playful serif, inspired by street art. This combination reflects the same values as the event, bringing modern, minimal design together with more expressive, stylistic artists. The book content is divided into chapters that follow the different artists' profiles, cocktail recipes and backstage building. Printed by Taylor Brothers in both hard and softback editions. This was then sold and distributed as both memoir and promotional print.