Creative Direction for Music Management Company

As the in-house Animator, Graphic Designer and Videographer for Amir Amor’s (Rudimental) new music management venture, I have implemented all the insight from my degree in Illustration Animation to a real-life, fast paced music industry setting. Going above and beyond my job title, I have worked closely with Amor to build the creative direction of the company from the ground up. I have been instrumental in leading my unique vision to fruition with a fully bespoke website, logo, font, merchandise line and social campaign. The cohesive campaign is set to launch across Spotify, TikTok, YouTube, Instagram and beyond which broadened my knowledge of the application of creativity to all digital platforms and within a budget. Amor’s new venture seeks to convey a more human approach to music management, and I have brought this alive with emotive and playful visual assets that tie into the parameters of the strategy and ethos.