ROSKILDE FESTIVAL – ORANGE TOGETHER

Awareness campaign

In collaboration with Sex & Samfund, Amnesty International, DareGender, AskovFonden, The Everyday Sexism Project Danmark and Dansk Kvindesamfund, Roskilde Festival has for several years driven an effort against abusive behavior.

Photographer Fryd Frydendahl and I created, in collaboration with the creative agency Volume, an awareness campaign which shed light on a large number of recognizable gray zones through concrete moments where offensive situations can occur, but can also be averted.

The campaign was awarded an Health & Safety Innovation Award at the European Festival Awards.