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Ronny J "Pour It Up" 3D promo video and merch promo

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Commissioned on January 2022 for top producer Ronny J.

The video consist in a 3D animation made in Blender for his song "Pour it Up" wich was finally released on June 3rd 2022, client was looking for a futuristic vibe with a custom character model of himself and gave me creative freedom. 

Character model and clothes are made thanks to some purchased add-ons in order to have a needed short-delivery time, character features some of his tattoos, piercings, eyebrow style and the clothes he asked for, like the Balenciaga glasses and the coat, as well as his braided hair.

Background consist in a series of edited videos in order to reduce render time and have a great looking background without the need of an hdri but the car, closer floor and basically anything close to the camera is 3D geometry, Includes cloth and fluid simulations.

Decals and custom graphics/textures were made in Photoshop and/or After effects.