Underground Anthems Magazine

For my college senior thesis project, I created a music magazine called Underground Anthems. The goal of UA was to help up and coming bands and artists connect with music lovers. I wrote and designed the entire magazine, down to the posters and ads within. Over the course of the project, I conducted target audience interviews to better understand who would be reading and using the magazine. From there I interviewed bands and artists for 4 full length and 12 mini features. I also created additional content such as polls, a music festival style guide, a "why subscribe" first issue special, and more to further fill out the magazine. Once the content was written and outlined, I began the task of creating a memorable brand suite for UA that would set the tone for the magazine and its target audience. Underground Anthems was the winner of the 2016 SUNY Farmingdale Business Grant Award.