Niko B - It's All Gone
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https://www.youtube.com/watch…
Niko B is reflecting on a day from Hell, in directing duo Racer's creative promo for It's All Gone.
Inside a custom-built set, Milton Keynes native Niko B performs in tandem with his lyrics, acting out the various challenges of the past 24 hours, whilst keeping a cheeky and playful demeanour throughout.
It isn't long before things go a little sideways, with guest cameos from llamas and angry dads, but Niko takes it all in this stride.
The art direction in particular deserves a shoutout in this project, taking inspiration from nostalgic videos and artwork, whilst managing to keep a minimal yet vibrant feel throughout.
