Neck Deep • Single Campaing / Assets (AR Filter) and Strategy

As digital marketing manager I worked on the campaign strategy for the single 'She's A God' by Neck Deep. The song was released to couple with the band's support tour of Blink 182 & Lil Wayne.

My tasks included:

  • asset creation (banners, teasers, profile pictures, AR filters)
  • CRM
  • EPK
  • website & e-commerce management
  • socials & youtube optimization
  • announcement & coordination

All designs for assets and merch took inspiration from the lyrics 'she's a god, she's a diva, like madonna' . Madonna's stylized eyes were the main creative drive.

Below are a few examples of the assets created.