Saba - SIRENS ft. theMind

A+M Creative developed, produced and executed the production of Chicago artist Saba's music video for "SIRENS" featuring neo-R'n'B singer TheMind. Developed in conjunction with director Reed Jackson, the video is a narrative exploration of loss in the face of outside forces, reflecting the songs lyrical themes. The recurring lighting motif reinforces the idea that the "sirens" - here referring to both the mythological creature, beckoning sailors to ruin; as well as the first aural indication of police action - are almost an invading force, and every time they appear, a character is lost from the course of the video's narrative.

Director: Reed Jackson

Producer: Max Gardner

Co-Producers: Reed Jackson & Rory Webb

Production Company: A+M Creative

Director of Photography: Frankie Turiano

1st AC: Federica Nanfeng

Gaffer/Lighting Design: John Ward

1st Team PA/Utility: Nick Hernandez

Utility PA: Alec Reeder

Art Department PA: Felisa Adderley