Neon Cowboy: Nashville 3083

Analogue glitch web content for the launch of seltzer brand Neon Cowboy, commissioned by Mello.

Zach of Austin-based creative branding agency Mello contacted me in 2022 to work on web content for Neon Cowboy, a new seltzer brand emerging from Nashville, Tennessee, brewed by Bearded Iris.

Bearded Iris felt that the seltzer market was dominated by fake, monotonous flavours. As a departure, they made Neon Cowboy with a focus on real fruit as an adventurous alternative. 

Mello’s take on branding involved creating energetic, analogue glitch content depicting the world of Nashville 3083, both of which would be shown on their website.

“Nashville, 3083. The city pulses with glittering, electric grit, a new frontier. The streets whisper the story of a cowboy—destined to change the path of partying forever. Legend holds that when the sun sets, a distant glow beckons only the boldest to discover its source. Saddle up.”