Minus Alive - Amen To The Storytellers
The COVID-19 pandemic and social distancing measures meant that I had to be creative for Minus Alive's newest release Amen To The Storytellers.
The track is message of solidarity for the creative community and is a testament of what can be achieved in the face of adversity. In order to really get this across, the band asked their fellow creatives to lend their voices to become part of the choir heard in the track. We then asked these same individuals to send in footage of them in their respective homes singing the parts, and the band did the same by performing the track in front of their camera phones.
The real challenge with this video was taking all the different footage shot in varying sizes and resolutions and combine them all into a cohesive package. I therefore decided to lean into the DIY nature of the song and add various levels of distortion, noise and grain to the video. The end result gives off a feeling of resistance, as if the band and their choir are tapping into your systems to get their message across.