LED singing for Spinnin' Records

LED singing for Spinnin' Records

Spinnin' Records x McDonald's presents: Club McDonald's

2379 sign-ups for Club McDonald’s

Social reach

4.963.357 impressions on social media

GOAL Organize an event specifically for 16- and 17-year olds to connect on a deeper level with them.

Phase 1: Announce/tease Club McDonald’s and the date.

Phase 2: Announce the artists.

Phase 3: The event.

Phase 4: The aftermovie.

The first phase was all about getting the word out about Club McDonald’s. We did this with various ads and organic posts on the Spinnin’ Records and McDonald’s Facebook, Twitter, Instagram and Snapchat channels.

The second phase is where we announced the artists who would play that night: Kris Kross Amsterdam, Mesto and Robbie Mendez. Again, through various ads and organic posts on the Spinnin’ Records, artist and McDonald’s Facebook, Twitter, Instagram and Snapchat channels. The goal was to get as much registrations for the event as possible. The restaurant had a 300-person capacity, which meant invites to the night were in high demand. A total of 2379 people signed up for Club McDonald’s.

The third phase consisted of the event itself. The crew transformed the restaurant into a full-on night club in just a few hours’ time and the party goers started lining up outside. The night was a big success with great performances by Kris Kross Amsterdam, Mesto, Robbie Mendez and the MC Robbie Rise.

The last phase started just three days after the event and consisted of uploading the aftermovie. There were two different aftermovies, one for McDonald’s and one for Spinnin’ Records. Again, ads and organic posts were used to promote the aftermovies to a large audience.

RESULTS It was a night to never forget for all the 16- and 17-year old attendees who danced, laughed and had fun for hours in Club McDonald’s. In total the whole campaign got 4.963.357 impressions on social media and we look back at it with a big smile on our faces!