Merchandise for by byWM

byWM refers with his label to his own youth in the 90’s when social media was not yet so perversely present. That time in which teenagers shaped their identity by clothing, music, cafés and festivals. Logically, music, graphic design and subculture are the sources influencing the output of the label.

Photos of GOOSE, Tim Vanhamel, Mauro and SX are printed on cotton and are sewed onto sweaters. In this way the photos are being exposed in the streets by people.