Loupv Brand Development

Toronto based DJ, Loupv, is a music producer bringing together his unique tastes in music and philosophy through his introspective sounds. with this project, I helped the DJ develop his brand to effectively communicate his message to his audience. The DJ had a repertoire of original songs ready to be released but felt that his current logo and lack of an online presence would hinder the impact the music would have on his listeners. Through effective consultation and collaboration, I was able to help him execute his vision.

The outcomes of this project included a website, a style guide for consistency, a new logo, and an aesthetically appealing brand. Check out the website at www.loupv.com