Golden Hour Booking Logo

Logo/Branding for Golden Hour Booking Company, NY

I wanted to play on the name in a not so in your face way and choose colors that evoked not just a golden hour feel, but different times of the day, golden hour (pinkish and gold), dusk (brown, desaturated), and night (dark blue, shimmering).

I created an alt logo also in the use case that the primary logo's negative space would not work as well - so it is thicker and contains less negative space.

I also created a modified text pairing and some brand rules for use.