Rock Steady Rum Lounge

With a huge passion for good food and restaurants, it made sense for me to develop a brand for one of my favourite Caribbean restaurants Rock Steady. The founder came to me with a brief to rebrand their existing brand, Blue Mountain Cafe. We wanted to create a new brand identity that encapsulated the vibrance, movement of the rock steady music scene and reflected the decor of both their restaurants. Mell (founder), is a creative himself so navigating his spectrum of ideas was challenging at times. One of the ways I handled this was by presenting in depth concepts that visually took him on a journey to showcase my thinking behind something.