Hall of Black Beauty

Tiscia Haigler was the Director, Campaign Creative Director and Executive Producer for Sephora's Hall of Black Beauty campaign — a visual celebration spotlighting the impact of Black creators in the beauty space.

Sephora had a unique goal of uplifting four distinct products by Black founders and collaborating with emerging music artists. Tiscia was up for the challenge and pitched/executed ‘The Sephora House’, a concept blending elegance and early 80s elements combined with modern beauty approaches.

Viewers are guided through a “home” featuring dedicated spaces for each artist. The set design embodied what it means to be bold, confident and rich in spirit with pops of color based on the color psychology of each song. She also strategically aligned each Sephora product with a song from an emerging artist. Title treatments and end cards leveraged each brand identity as a sponsor.