POWER' Single Cover Art Work + Music Video Director
New Funk Artist Leonn and Photographer/Artist Nedim collaborated to produce a series of promo images and one main srt work for the record cover 'POWER'. They wanted to capture a strong image representing the 'Power of Unity'. A universally recognised 'Pumped Fist' hand sign represented this symbolically and would resonate with all cultures. Ned used his 'NART' paint method and body painted Leonn's hand with colourful camouflage accents to represent a positive unity of humanity. He then photographed his hand to produce an authentic and real life piece of art with the illusion of digital graphics coming to life. Ned also captured a series of portraits and abstract body parts for campaining the lead to the release.
Large Murals were put up around the streets of London, Light Projections and Art were displayed during Leonn's performances to bring an interactive experience and a sense of unity within communites.
July 2020 -
'Power' Record (ART) Cover Shot by Nedim Nazerali
'Power' Music Video Directed by Nedim Nazerali