Lawrence Taylor - Bang Bang EP - Art Direction

Lawrence Taylor is a singer-songwriter who writes about his feelings in an honest and transparent way. When it came to exploring his visual branding, the obvious path to take was to keep it as honest as possible to mirror his music. To achieve this, before his Bang Bang EP campaign kicked off, I commissioned a photoshoot and took to the streets where he and his father were raised.

Lawrence’s look is striking and simple. In every situation, Lawrence was to wear all black with his hair slicked back. This mostly entailed a black polo neck jumper.

To ensure that the image of Lawrence was cemented in people’s minds, we used the photo on the right all through the Bang Bang single campaign as artwork and promo; it was the only image released in the whole campaign.

To continue the all-black theme, I shot, edited and delivered videos in black and white on tour that were a behind-the-scenes style from life on the road, cut to Lawrence’s live music. We also commissioned merchandise that held a high-end feel, again in black and white that drew inspiration from fashion brands.