Graphic design for Lauren Lo-Sung by essej-studio

The LOLiFE001 artwork brings in a new style while still evolving from the existing branding. The composition is made with shapes but still abstract in form. They build up, overlap and exit - bringing energy and layers to the artwork. The centre sticker on the vinyl is a phenakistoscope, meaning when played on a record player the design spirals and evolves. The first vinyl is on its way to press on PINK WAX. The layering of these shapes is carried on across other release merchandise.