Kendrick Lamar with Reebok Classics
A global launch event with Kendrick Lamar for Reebok Classics.
The launch took place in Manchester, England featuring a unique programme of daytime workshops for young, aspiring musicians and concluded with a live evening performance by Kendrick at the old Granada Studios to a select group of fans.
I had the privilege to interview Kendrick and create social content for Reebok’s Instagram and YouTube channels delivered the following day.
The content received over 500k views within the first couple of days. Much of the content has since been replaced but here are a few reports from the event.
https://www.rollingstone.com/…
