Jessie J [& Juliet Musical Launch] (BTS)

We went to shoot Jessie J's behind the scenes, as her single One More Try was released as part of the & Juliet West End show, created by Max Martin. Jessie J spontaneously then decided we should shoot content which could be used as a lyric music video, but turned out to be used as the official music video. We worked with Atlantic New York and Warner Music UK on this project