Music video for Jay Boogie by Edmund Fraser
Fresh off the Ashish runway and with the My H.O.E. (My Health Over Everything) mixtape currently buzzing online, Jay Boogie might just be the next big New York City emcee. Attracted to Boogie’s "amazing energy and defiance of stereotypes,” filmmaker Edmund Fraser shot the rising star at his London studio to the purring bars and heavy bass of his unreleased track, produced by L-vis 1990.