Swiss - Die Young

This video I directed, shot and edited was for established artists Swiss and DJ J Fresh . The track directly addresses youths in inner city areas and encourages them to not get into situations that could end their life.

As the director, I wanted to be provocative and evoke an emotion with the audience that makes them think about the consequence. A prime example of this is the shots of the youths holding up cards that is perceived to be the age of their death on them, some with question marks on them and others with young ages on them.

There was other even more provocative images in the original treatment but they unfortunately had to get cut due to the youth clubs reservations. Despite this I was happy with how the final product came out.