#ITALIANA - Maria Luisa Frisa (branded content)

Yoox Net-A-Porter sponsored a unique event during Milan Fashion Week in February 2018. The opening of an exhibit; "Italiana", dedicated to celebrating and showcasing Italian fashion and designers from the 1970s to the 2000s and the iconic role it holds.

They commissioned me and my partner to create a series of short films where we interviewed the three curators of the Italiana exhibit, Carlo Capasa, Maria Luisa Frisa and W magazine editor Stefano Tonchi.

Filming took place in Milan and Venice.