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Icona Pop x VIZE - Off Of My Mind

Don’t look now, but next spring we’ll be celebrating the 10th anniversary of Icona Pop’s breakout hit “I Love It.” Since that epic arrival, the Swedish pop duo have released a seemingly-endless line of electro bangers. This is a vertical tune full of that recognizable Icona Pop energy, and suffice to say, we love it.

Assets created: teasers, social assets, lyric video


Creative Direction: Margaryta Bushkin

DP and Compositing: Mol Edrin