Synaesthesia

A visual identity and album package design for Synaesthesia, a studio album by Horace Londo, a South African based independent music artist.⁠⁠ The album title 'Synaesthesia' refers to a neurological condition that results in a merging of senses which are not normally connected. Stimulation of one sense causes an involuntary reaction in one or more of the other senses. For example, someone with synaesthesia may hear colour or see sound. This album has a mixture of traditional African music, South African House music, Hip-Hop, Jazz, and positive energy that pays homage to Horace's Xhosa roots. His signature sound is full of colour/texture, and wanted all album visuals to reflect this. We came up with a set of patterns that have a subtle hint of musical notes and sound waves that reflect the warm positive vibes we felt when working on the album visuals while Synaesthesia was playing in the background.